Research

 Title of the Advertisement:

Brand/Product: MoneySuperMarket

Duration of the Advertisement: 1:00

Brief Overview/Summary: This advertisement shows someone entering the gangster

neighborhood feeling cool and composed.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age

• group, gender, interests, and social/cultural background

Answer:People in the age range of 18-30, most likely targeted to the driving population.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve

Answer: With the insurance, you can live up to your fantasies in life.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret symbolic meaning, subtext that may exist in the ad's imagery and language.

Answer:The advertisement shows an image of a cowardly guy living his life while not caring

about any other things in life since he has his needs covered the insurance

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

Answer:It was pretty successful as it was pretty humorous and it has a top notch celebrity that is one

of the main faces of the thug theme of the advertisement,

Snoop Dogg. It also depicts the stereotypical,gangster life that is usually portrayed.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

Answer: The advertisement did not really make me understand the product or how to use it or even the point of the advertisement.

But it managed to catch my eye with the humor and depictions that are put in the video.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement:Cadbury gorilla

Brand/Product:Cadbury

Duration of the Advertisement:1:30

Brief Overview/Summary:A gorilla playing the drums covering the song, "In The Air Tonight"

1. Target AudienceIdentify the intended audience for the advertisement. Consider factors such as agegroup, gender, interests, and social/cultural background.

• Answer:Kids

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve

• Humor making it funny and appealing to kids and grow the companies image, sticking it

• into the consumers mind.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret symbolic meaning,subtext that may exist in the ad's imagery and language.

Just a Gorilla vibing to the song while playing the drums.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is very effective as even though it is unclear. It is funny and it could attract the young audience,

younger children

may not care about constant chocolate ads, so they used a catchy song with a random concept.

These kids young mind may tend to associate gorillas with cadbury.

That may be a psychological trick considering kids like fun and games.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

It is very funny and I just love it, I was a child myself and I always associate products with the catchy

and funny themes in the ads.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement:So in style-Barbie.

Brand/Product:Barbie

Duration of the Advertisement:30

Brief Overview/Summary: Some kids dancing with Barbie dolls.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group,

gender, interests, and social/cultural background.

Minority kids, aged 4-12

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

To: Everybody can be as beautiful as barbie and everyone can access barbie regarding the racve.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

Once again that everyone could be like barbie regarding your race and etnicitiy.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

It is very effective consideirng the target market of this advertisement being young minorities,

opens the gate to a new market. They used dark skinned barbie models with to attract the minority market and

may potentially increase their brand image and reputation in a positive way

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

This ad is pretty normal, still shows the stereotypical barbie persona, I am not a fan of barbie as I am a male

but I think this ad would do well considering their target.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Shopee Singapore 9.9 Super Shopping Day

Brand/Product: Shopee Singapore

Duration of the Advertisement:30 Seconds

Brief Overview/Summary: Ronaldo dancing with shopee phone.

Ronaldo shopee ad 2019:Shopee 2019 Ronaldo ad

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

This ad most likely would target the 12-30 age groups which is considered their prime years, targets all genders as football is worldwide.

Would target the medium backgrounds

as shopee is categorized as one.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

There is no clear message except 1, which is Ronaldo using and dancing to shopee, The purpose of this ad is to use Ronaldo as the world icon he is

to make Shopee's image boom like crazy (as it is Ronaldo) and use a catchy tune of the song.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

As this is my simple analysis, I used a simple advertiesement. The meaning is just basic,

when Ronaldo uses shopee, you can use it too.

They also used a catchy tune alongside Ronaldo's awkward dancing which makes it funny.

People will interpret it as unique.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

I wish I can give a better answer, but it is simply because its just Ronaldo and how iconic he is to the world, the song

may have a role.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

As a football person myself this is incredibly hilarious as it contains Cristiano Ronaldo, awkwardly dancing to a baby shark tune.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: WE ARE ALL IN THE FINALS, NBA FINALS AD 22-23

Brand/Product:NBA (National Basketball Association)

Duration of the Advertisement:1:05

Brief Overview/Summary:This advertisement is used to promote this year's NBA finals.

video link:NBA finals ad 2023

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group,

gender, interests, and social/cultural background.

This advertisement basically intends to target everyone as in every frame,

there are different backgrounds shown with one person watching/playing basketball,

it shows

1.An Asian person anxiously watching basketball.

2.An African American person watching basketball.

3.African American community playing basketball in their neighborhoods.

4. An Elderly person watching the NBA

5.Men and women watching the NBA

6. A presumably rich man in a suit watching the NBA.

7.People watching the NBA with a lot of people

8.People experiencing the NBA through radio.

With these facts in check, it further suggests this ad is emphasizing that everyone watches the NBA

and everyone CAN watch the NBA

and share the sadness, sore and happiness and glory.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

Almost as simillar as the first point, the central message of this ad is that EVERYONE can watch the NBA regardless of age,

ethnicity and gender as it shows

different age groups, races and ethnicies reacting to the game. The purpose of this advertisement is to immerse the viewers into

the experience of watching the NBA finals just through a 1 minute ad, it shows the potential expressions and reactions no matter the

media your watching from and where you are watching from. This advert really brings the emotions of the NBA finals alive.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

1.This advertisement uses the song, "hometown glory", by Adele, the song has the slow tune which enchances the vibe

of suspense. This is used to further emphasize the feeling and emotion of watching basketball. The song also has a meaning of

"coming back to our roots" which shows the meaning of being an NBA fan supporting their hometown team

(what NBA fans usually do).

This advertisement also shows NBA legends receiving the ultimate prize of the NBA, the Championship Ring.

A straightforward element of this

advertisement is as mentioned, literally showing the emotions of watching the NBA regardless age, race and gender.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

This advertisement is very effective as it shows the possible things that could happen in the NBA finals,

the emotional appeal shows from

the different emotions and uses the phrase,"Champagne or just pain",

a short phrase that summarizes what happens in the maximum of 7 games

that is in the NBA. It also uses a dark filter to apply the suspense. The song also has a meaning of appreciating our

roots and hometown.

As explained in the previous section.

This advert also uses some well known celebrities, such as SUGA of BTS, NBA hall of famer,

5x champion Magic Johnson.

and NBA hall of famer, 3x champion Larry Bird.

All showing their championship rings,

depicting of what you can win in the NBA. And the highlights of the most iconic

shots and players that have stepped their foot on an NBA court.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

As a fan of the NBA myself, I see thie advertisement making waves especially in the emotional element,

I have also felt the ups and downs

of supporting my favorite NBA team,

all of the emotions that apply there are very much true. The spin of a ball can determine your emotions,

how you act

and how you feel throughout the day.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Mini self reflection:

I think I have done well on this particular assignment, I have managed to develop my

critical thinking using this research and famailiarize myself with media studies type critical

thinking. At first, I struggled in finding the right advertisements. But I managed to wiggle through

the troubles at the end.