This is my advert project proposal
Product: Nike basketball GT series, Bali colourway.
For years, Nike has kept the slogan, "just do it". This slogan has lived on through young teens and adults lives as a blazing motivation to do more and accomplish more while still keeping the spirit alive. This would also mean that my advert would be directed towards 12-20 year old people Indonesian people as a target audience (active students) who want to discover or even rediscover what their talents, capabilities and skills are. Firstly, my character would walk into the basketball court after a long day of frustration, looking at the dry texts of his crush, the city smog all around him. He would then rock with a new pair of shoes (The Nike GT series Bali colourway) his mom gave him and when he ties the shoe, the set would suddenly be colorful and clear and suddenly he would stand looking at the sights of the sunset, waves and a hoop. A ball suddenly rolls into his feet, and he looks up to the sights of the Indonesian basketball star Brandon Jawato wanting to challenge him on court, the song, "Bali" by Rich Brian plays as my character cooks him with crazy skills and some sunglasses on with one hand, a mocktail on his other. The slogan would be,"Nike-Suave with the Swoosh"
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