Statement of Intent

 This is our statement of intent which contains the proposal of my idea for the component 3 music video project, all of us contributed to making the statement of intent. 

Statement of Intent 

Genre
INDIE
Song Choice
D4vd - Here with me
Target Audience
Demographic	Gender: Both male & female Age: Teenagers/young adults aged from 16 - 30. Ethnicity: Indonesian and global audience Using an Indonesian as our main star and using a globally famous English song.
Psychographic	People with relationship problems People in relationships People who are looking towards getting into a relationship People who need their feelings validated by someone else, whoever it is.
How we will appeal to this target audience
We will use teenagers as our stars to target audiences of the same age. Our music video will include a short and creative story that could easily be related to the targeted audience. This way they could feel more connected with the song as the story will be relatable to them. A creative story will always appeal to the audience, especially our  chosen target audience creating a narrative that speaks to the audience connecting their personal experience with the song. We will shoot our scenes in popular spots, known to teenagers and a place where they often hang out. We will style our star following the youth style and according to the current fashion trends to appeal to the younger audience.
Main inspirations
d4vd - Here With Me is our main inspiration because we all enjoyed the song and believe we could make a cover music video about it. The vibe is very mellow and has a slow tempo. Its mise-en-scene is very simple as the clothes worn are new generation/modern style outfits, which matches our budget and the location is very accessible since beaches are common in Bali.
Artist Description (Star)
Name: Saputra (may change over time) Characteristics Indonesian / Balinese 17 Years old (teen)  A school student Performance: Just singing
Performance
Have the star sing along to the song Probably holding a simple instrument e.g guitar Some acting that matches the lyrics
Representations in video
(people/places/locations) People Indonesian Young adults (15-25 years old) Places Villa Forest Park Location Do not know specifically  Renon Park (probable)
Star Persona
First half of the music video, Bagus (our star) is: Outgoing Happy Loveable Energetic Second half of the music video, Bagus (our star) is: Sad Lonely Heartbroken No energy
Proposed Roles
Storyboard	Saka
Location Scout	Nicho and Saka
Risk Assessment	Bagus
Screen Test	Bagas
Filming Schedule	Bagas
Audience research	Bagus
Behind-the-scenes	Nicho
Editing	Bagas
Digipak (research & development)	Saka and Nicho
Social Media(research & development)	Bagus

SELF REFLECTION:

This statement of intent was somewhat challenging personally to me as it also took a lot of time in deciding our demographics and psychographics and deciding strategies to attract our target audience. We had to think hard on how the music video can appeal to the audience. Overall, after everything was done, it feels so satisfying. Star persona was easy to decide as me personally as the star I am flexible in any role (sad music video/happy music video). My main role is the actor.