Audience Screen test

 This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. Everybody (Me, Saka, Bagas, Nicho) contributed to this blogpost.

The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use google forms to create a survey to share with our audience because it is a fast and efficient way to collect data as we can easily share it to people (through sharing the link for the google form). Here are some of our questions: 

Music Video Survey Questions

1. Describe the artist in three words

2. What do you think is the message of the video?

Digipak Survey Questions (Album Cover)

1. What emotions do you feel when looking at our digipak? (1-5 scale)

2. Who do you think is the target audience from how the digipak looks?

3. Do you feel the design conforms to the Indie genre?

4. What do you think should be changed/modified from our album cover?

Social Media Survey Questions

1. Do you follow any artists from the Indie genre? (E.g., Reality Club, Joji, D4vd, Arctic Monkeys, etc)

2. What do you like about that artist's social media? (E.g., Their posts, stories, followings)

3. What do you think of our Star's name (Do0od)?

We chose these questions because we believe by collecting these data, we would be able to match whether the audience interpreted the same readings/messages, as us, about the drafts of the music video, digipak, social media and our star’s persona. If it matches up, we’re going in the right direction, if not, we need to find out what needs to be improved upon. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was difficult because me and my team just finished the drafts near the deadline and the time was already late at night, so there were not many people to survey. Here are the drafts that we showed audiences for the screen test: 

Music Video Draft

This is our music video first draft, our youtube video got copyrighted so as an emergency measure we pasted google drive link. 

Emergency video first draft link

Social Media Draft

Digipack Draft

Here are the results from the audience feedback:

Results from Music Video Draft Survey

Results from Social Media & Digipak Draft Survey

From the feedback we learned that all of our audience uses Instagram for daily use so we’re going to target them by making our star’s profile on Instagram. Then, the audience stated that the introduction of the music video draft was slightly dull/dark so we learned from that mistake and are going to improve it through editing it brighter for the final video. Also we’re planning to add abstract illustrations for the background for our album so that it fills up the empty space in the digipak.

We are going to change our star’s name, from Do0od to Do0d, to make it look simpler and cleaner. This also makes it easier for our audience to look up our star in social media. Furthermore, based on the music video feedback, we’re going to make the happy scenes use more vibrant colours in order to make the scene feel more energetic and to further connote that our artist is in a cheerful mood.

This screen test was a useful part of our process because it helped us gain audience feedback and we could identify whether they have the same understanding of the message conveyed as us. Based on the feedback received, we believe we’re going in the right direction as most audiences have the same readings that we originally intended for the music video, social media, and digipak drafts and only need a few adjustments to improve them.

Lastly, these are the more significant audience feedback, which is valuable input from our own Mr Nick. 

If picture can't process, this is what Saka sent to the group about Mr Nick's feedback. 

Feedback from MR NICK THE GOAT:

1) 1st scene too long --> make it more interesting --> add more b rolls of room

2) Film bagus picking up a phone then transition to  him filming himself

3) Add more jumpcuts to bagus getting ready (cut to the beat)

4) Shorten the clips of him getting ready and when the beat drops, cut to a new scene

5) Add more performance scenes

6) Next drop, cut to bagus on the bed

Overall : Match the cut to the beat to make it flow better

Remember : 

+ In the essay, talk about the mise-en-scene for the music video to show the happy and sad scenes

Happy --> day time, bright colours, energetic mood

Sad --> night time, no expression (monotone), restless

By noting down these feedbacks, we are able to recognize some potential flaws on our final product before the release date. Making us able to release an improved, better quality possible to the public. 

Reflection: How did this screen test help your overall project? How will you improve this next time?

I feel like this screen test is very useful as we could ask for people's opinions on the matter. In then we could add the necessary edits from peoples' feedback to improve the quality of our music video. Making the questions and the sneak peeks were easy. Very happy that a fair amount of people responded included valuable feedback from our teacher, in which we implemented his additions. Overall this is one of the easier parts of the project.